Again, looking on http://www.trendhunter.com I found loads of ways to effectively promote brands. These may not necessarily be the direction we will take our brand in but they can help us get our creative caps on and understand how simply yet effective promotion can be.
San Francisco’s MUNI transit system is getting some help from 20 Yahoo bus shelters. Known for their notoriously long wait times, commuters will now be able to pass the time by playing video games installed into each of these stops.
Coca-Cola has implemented a cool new element to its interactive marketing strategy. In an effort to promote the new Coca-Cola grip bottle, they are using velcro poster advertisements. The idea is to increase awareness of the new bottle that allows a better grip for holding.
The poster ads for the Coca-Cola grip bottle were printed on Velcro and placed in Paris bus shelters to increase interaction. As people leaned or brushed against the poster, their immediate attachment forced them to observe the ad.
Caribou Coffee bus shelters are warming commuters while promoting the new ‘Hot ‘n Wholesome’ breakfast menu. The toasty bus stops look like giant ovens, complete with actual heat-producing coils.
Colle+McVoy in Minneapolis came up with the Caribou Coffee bus shelter idea as a way to increase awareness of Caribou’s new hot breakfast sandwiches. It’s a cozy promotion that’s sure to make a lot of people warm and happy whether or not they eat Caribou Coffee’s Hot ‘n Wholesome food.
Nicola
Here2dayGone2morrow 