A mission statement is a short formal written statement of the purpose of the company. It is used to define the essence of the companyand state its purpose for existence.
When writing your statement it helps to consider the following concepts:
- The moral/ethical position of the enterprise
- The desired public image
- The key strategic influence for the business
- A description of the target market
- A description of the products/services
- The geographic domain
- Expectations of growth and profitability
Here2dayGone2morrow 