Monthly Archives: February 2011

I have been thinking of the 3 different promotional concepts to promote our brand before the launch to hopefully make people aware of our brand and pop up shop. Our first idea is Eco-graffiti, with in this concept we have … Continue reading →

A mission statement is a short formal written statement of the purpose of the company. It is used to define the essence of the companyand state its purpose for existence. When writing your statement it helps to consider the following concepts: … Continue reading →

I have been experimenting on Adobe Photoshop to design our logo. I found the font on http://www.dafont.com and it’s called Ancient Greek which is perfect for the origin of our brand name. The actual image is a grass barcode – again perfect … Continue reading →

The name we have decided to call our brand is GAIA. In mythology, Gaia was the primal goddess of the Earth. This ties in well with the message we are conveying with the brand as we are promoting green eco-friendly … Continue reading →

Here are some sketches which show our idea with a bit more detail… We originally wanted 3 completely different pop up shops/containers to fit in with the products we will sell in each but decided this could be complicated to … Continue reading →

Here is a digital image of how we want our ‘pop up’ festival to be set. This was created by Iram. Basically it will be 3 containers, which will be covered in corrugated cardboard (ribbed) to look like 3 seperate cardboard … Continue reading →

I have just come up with something that makes our concept stronger, by personalizing the products we sell with UCLAN students work we will then have our ‘community involvement’ part sorted. Rebecca

On Thursday we presented our concept of the pop up store we want to create. We found our ideas at this point were slightly conflicting and realised we need to pull together more as a group and come up with ONE solid … Continue reading →

Again, looking on http://www.trendhunter.com I found loads of ways to effectively promote brands. These may not necessarily be the direction we will take our brand in but they can help us get our creative caps on and understand how simply … Continue reading →